October 24, 2017



Live streaming from Woodbine Racetrack in Toronto to PMU in France.


Eyelive Media is proud to announce that on Friday October 20, 2017, the company demonstrated a “LIVE” and immersive 360° VR horse race, streamed live from the jockey’s point-of-view, at Woodbine racetrack in Toronto to PMU in France using a custom track set-up and application being developed by the company.  Eyelive, PMU and Woodbine executives experienced the ride using smart phones, tablets, computers and VR headsets.


Canada’s top female jockey, Emma-Jayne Wilson, is the first professional competitor in the world to stream live from their perspective during a sanctioned event. "The first time I saw my view again, in VR, all I could say was wow!  This will be great for me, to be able to review my own races and exactly what horse racing need right now for the fans.” said Emma-Jayne.


David Baker, Eyelive Media CEO said that “We believe this new experience will change the game for horseracing worldwide, and attract millions of new fans to the sport. Who wouldn’t want to safely ride in the ‘jockey’ seat?  The view is unbelievable.”


To see PMU's information release please, CLICK HERE.


About Eye-LIVE Media

Eyelive Media is a proud Canadian corporation creating the best 360° VR viewing experience for athletes and fans.  Eyelive’s goal is to provide the best view in the house, the view from the athlete during the action and connect with their friends, fans and audience using social media, in real time, streamed live, directly from their Body Area Network (BAN).


About PMU

PMU is Europe’s largest betting operator and the 3rd largest pool betting company in the world. It is an Economic Interest Grouping (EIG), the mission of which is to finance the French horse racing industry.  The company has a yearly turnover of nearly 10bn euros worldwide.  PMU’s customer base is aging and is mostly composed of men. Engaging with younger and more diversified consumers is a priority to maintain and develop sales performance in the future. With a retail network of 12.800 points of sale, PMU has a dense coverage of the French territory.



David Baker






June 17, 2017

Eye-LIVE wins as “Top Innovator”, out of 10,000 companies, for its AR (Augmented Reality), LIVE experience at the VivaTech, PMU "Gaming, Sport & Entertainment" Lab in Paris. By EyeLive Media EyeLive is proud to announce that it has won 1st place in PMU’s “New Live Experience” Challenge at VivaTech, in Paris, France. Over 10,000 startups identified by PMU were initially targeted with only 30 companies in 3 categories making it to the finals. EyeLive’s winning theme in the New Live Experiences category was, “It’s a New Game!” The company’s winning pitch highlighted EyeLive’s design for wearable, networked AR technology for jockeys in racehorses plus prototype of the “Cloud Hippodrome”, an online, virtual reality cyber-world of horse racing. EyeLive was a main feature at the event where they demonstrated a live-action, Jockey’s 360° point-of-view, experience in Augmented Reality (AR) with real horses, in real races, in real time.” Recognized as a top innovator by PMU, EyeLive was an invited guest to the Viva Technology event, a showcase that brought together startups and top worldwide investors, companies & tech leaders. As the winner, EyeLive and PMU will now collaborate to develop and implement the “New Game”. PMU believes that; in a connected era, it has to invent new experiences in horse racing to attract a new generation of participants to the sport. PMU has recognized that EyeLive’s 360° POV experience during horse racing is a great opportunity to showcase horse racing as a new game for people who have never been exposed to the sport, yet enjoy online entertainment using mobile devices. According to David Baker, President & CEO of EyeLive, “Our Cloud Hippodrome will be the gateway through which the audience will discover a whole new world of horseplay, fun and entertainment. We couldn’t have a better partner than PMU, and together with our Canadian partner, Woodbine Entertainment, our goal is to transform horse racing into an new online, mobile experience that will attract people of all ages.” Guillaume Dolbeau, Head of Digital Development & Innovation at PMU stated that, “The company is thrilled to have the opportunity to work with EyeLive to develop what will be a truly new format for the horse racing game. Without a doubt this technology will provide thrills and excitement like never before experienced by both new audiences and veterans alike for years to come.” About EyeLive Media EyeLive is focused on the integration of hardware and software solutions to deliver, LIVE, athlete point-of-view sports in the full, 360°, Augmented Reality space. The company’s Body Area Network (BAN), a fully integrated, wearable, media network, combines and transmits audio, video and data generated by cameras and sensors, worn by the athletes. The company’s cloud solution creates a portal through which extreme and amateur athletes become their own broadcasters to connect directly with their friends, fans and audience in a full 360°, sphere - AR, LIVE, during the action. About PMU PMU is the French operator of horserace betting, with a yearly turnover of nearly 10bn € worldwide. With a retail network of 12.800 points of sale, PMU has a dense coverage of the French territory and is the 3rd largest e-commerce site in the country. PMU offers its customers a wide range of betting options, and related services as well as all the necessary information for bettors, 365 days a year. PMU provides 80% of the revenue from the French horse racing industry. In particular, this funding goes into maintaining and modernizing 242 racetracks and training or breeding centres, as well as the provision of prize money and the organization of race. PMU also contributes to the sustainability of over a hundred professions and specialties, such as jockeys, grooms, trainers, farriers, riding instructors, vets, and saddle makers, and other equestrian suppliers. Contact at EyeLive: or Contact for PMU:


March 1, 2017

North American first: Sports fans at the Audi FIS Ski Cross World Cup races at Blue Mountain, supported by Mackenzie Investments, and Nikon Canada, watch races via 360° virtual reality.

Fans experience race through the "eyes of the athlete"


COLLINGWOOD, ON, March 3, 2017 /CNW/ - This weekend fans attending the Audi FIS Ski Cross World Cup at Blue Mountain in Collingwood will be treated to an innovative and immersive 360°VR experience of Ski Cross competition. Viewers of the Eye-Live VR activation will experience the speed and challenge of the competition from the athlete's point of view - a real game changer for spectators, fans and athletes.


On Friday, Saturday and Sunday, Eye-Live Media will be capturing the course using VR 360* technology on the helmets of Canada Ski Cross' next generation athletes, who are the forerunners for the course. On Saturday and Sunday fans will find the VR Viewing experience in the Mackenzie Investments and Nikon Canada activation zone, located at the foot of the mountain in the Blue Mountain Village.


Eye-live Media is a proud Canadian corporation creating the best 360° VR viewing experience for athletes and fans. Eye-Live was approved by Alpine Canada, Infront and FIS for VR capture on the course.