October 24, 2017
WORLD FIRST – LIVE 360° VR BROADCAST FROM THE JOCKEY’S POINT-OF-VIEW
Live streaming from Woodbine Racetrack in Toronto to PMU in France.
Eyelive Media is proud to announce that on Friday October 20, 2017, the company demonstrated a “LIVE” and immersive 360° VR horse race, streamed live from the jockey’s point-of-view, at Woodbine racetrack in Toronto to PMU in France using a custom track set-up and application being developed by the company. Eyelive, PMU and Woodbine executives experienced the ride using smart phones, tablets, computers and VR headsets.
Canada’s top female jockey, Emma-Jayne Wilson, is the first professional competitor in the world to stream live from their perspective during a sanctioned event. "The first time I saw my view again, in VR, all I could say was wow! This will be great for me, to be able to review my own races and exactly what horse racing need right now for the fans.” said Emma-Jayne.
David Baker, Eyelive Media CEO said that “We believe this new experience will change the game for horseracing worldwide, and attract millions of new fans to the sport. Who wouldn’t want to safely ride in the ‘jockey’ seat? The view is unbelievable.”
To see PMU's information release please, CLICK HERE.
About Eye-LIVE Media
Eyelive Media is a proud Canadian corporation creating the best 360° VR viewing experience for athletes and fans. Eyelive’s goal is to provide the best view in the house, the view from the athlete during the action and connect with their friends, fans and audience using social media, in real time, streamed live, directly from their Body Area Network (BAN).
PMU is Europe’s largest betting operator and the 3rd largest pool betting company in the world. It is an Economic Interest Grouping (EIG), the mission of which is to finance the French horse racing industry. The company has a yearly turnover of nearly 10bn euros worldwide. PMU’s customer base is aging and is mostly composed of men. Engaging with younger and more diversified consumers is a priority to maintain and develop sales performance in the future. With a retail network of 12.800 points of sale, PMU has a dense coverage of the French territory.
June 17, 2017
March 1, 2017
North American first: Sports fans at the Audi FIS Ski Cross World Cup races at Blue Mountain, supported by Mackenzie Investments, and Nikon Canada, watch races via 360° virtual reality.
Fans experience race through the "eyes of the athlete"
COLLINGWOOD, ON, March 3, 2017 /CNW/ - This weekend fans attending the Audi FIS Ski Cross World Cup at Blue Mountain in Collingwood will be treated to an innovative and immersive 360°VR experience of Ski Cross competition. Viewers of the Eye-Live VR activation will experience the speed and challenge of the competition from the athlete's point of view - a real game changer for spectators, fans and athletes.
On Friday, Saturday and Sunday, Eye-Live Media will be capturing the course using VR 360* technology on the helmets of Canada Ski Cross' next generation athletes, who are the forerunners for the course. On Saturday and Sunday fans will find the VR Viewing experience in the Mackenzie Investments and Nikon Canada activation zone, located at the foot of the mountain in the Blue Mountain Village.
Eye-live Media is a proud Canadian corporation creating the best 360° VR viewing experience for athletes and fans. Eye-Live was approved by Alpine Canada, Infront and FIS for VR capture on the course.
SOURCE Eye-LIVE Media